Book details

Getting Green Done

Hard Truths from the Front Lines of the Sustainability Revolution

By Auden Schendler

  • ISBN13: 9781586488048
  • Pub Date: 06/01/2010 | Price: $15.99 / $20.99 CAN
  • Publisher: PublicAffairs
  • Trim: 5.63 x 8.50 Inches | 320 Pages
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About the Book

“Going green is easy and profitable.” That's the common refrain from sustainability gurus. In reality, though, many green-leaning businesses, families, and governments are fiddling with the small stuff while the planet burns. Why? Because implementing sustainability is brutally difficult.

If we're going to cut CO2 emissions 80 percent by midcentury, it will take more than a recycling program and some hemp shopping bags. We'll only solve our problems if we're realistic about the challenge of climate change. In this witty book, a sustainable business foot soldier with over a decade's worth of experience illuminates the path.

About the Author

Auden Schendler is Executive Director of Sustainability at Aspen Skiing Company. He worked previously in corporate sustainability at Rocky Mountain Institute. Auden has been a trailer insulator, burger flipper, ambulance medic, Outward Bound instructor, high school math and English teacher, freelance writer, and Forest Service goose nest island builder. An avid outdoorsman, Auden has climbed Denali, North America’s highest peak, and kayaked the Grand Canyon in the winter. His writing has been published in Harvard Business Review, the L.A. Times, Rock and Ice, and, among other places. In 2006, Auden was named a global warming innovator by Time magazine. He lives in Basalt, Colorado with his wife, Ellen, and their children, Willa and Elias.